Staying connected while travelling, listening to some music on-the-go , a round of gaming to relax those rusty fingers, clicking pictures and sharing them instantlythese and a lot more is what the Gen-Y seeks. No wonder, technology is its king!
Antara Ghosal
Today's generation loves to live life on a fast-track mode. They want to remain connected with one and all 24x7. No wonder 'right here, right now' is their latest mantra! Be it a student, business man or a bag packertechnology has touched peoples life like nothing else! This addiction and dependence for gadgets only leaves them yearning for more. Better still, it helps people multi-task and perform better (all thats needed is a click of a button), and out you areconnected anywhere, anytime !
A DATE WITH GIZMOS
Imagine you are holidaying in some remote forest in Malaysia, and you want to send an important presentation to your boss, say 'hi' to your mom back home, describe the details of your trip to your friend and download some good music to get into the vacation moodall at one go! Well, it is not a herculean task anymore, thanks to the various gizmos that make your holidays even more relaxing ! "Take the case of mobile phones that are no more just devices for communications; they rather are portable notebooks now. They allow users to access and send e-mails anytime, anywhere, click a picture, play some music, and be the recorders (all-rounders , indeed). Besides, mobile phones have become status symbol, a statement of power and personality that provide easy and smart access to its user," says Richard Tan, Country Manager, Acer Smart Handheld, India.
That's not all, if you still wish to write a travelogue on your visit to Malaysia for your office magazine or simply watch a safari movie to add on to the adventure spirit, you know what you need to dojust get hold of your laptop. Don't worry; you don't need to carry the huge laptop bag and umpteen numbers of accessories. The latest models have just shrunk in size to fit your pocket. The USP of a laptop has always been its mobility factor. However, now it has come a step ahead where it has become smaller, yet more powerful. It is much easier to carry and of course, makes for a style statement.
Another gadget that has become an inseparable part of life is a camera. Although photos can be clicked from mobiles and laptops, but the charm of capturing the beauty of nature using a classical camera is altogether a different experience. Modern-day cameras have really come of age. They have an advanced differentiating power that can differentiate between day and night, clouds and rains, and so on. Technologies like face detection, motion detection, blink detection intuitively optimise camera settings for various shooting situations. Another innovative feature of a camera is an Active Displaya built-in accelerometer that allows scrolling through images with simple hand movements. Besides , there are features like Servo AF which keep focus sharp even when the subject is on the move, Zoom Blur which allows the user to get a blur effect even while zooming, and creative light effects that allow a user to change the background light into creative scene settings. And, with printers becoming more powerful and portable, one can be a complete cameraman. "There is a noticeable growth in the demand for consumer goods and durables that have been driven by a large base of a young consumer population. This makes this group the focus for all lifestyle products. The camera and printer industry is no exception. They are coming out with value for money products with multiple functionality," explains Alok Bharadwaj, Senior Vice President, Canon India.
LIVE ALL THE TIME
So, you are travelling today when the rest of the world is watching Royal Challengers and Deccan Chargers at their performing best in an action packed IPL Final. Repeat telecast or recorded programme will definitely sound boring if you are a die hard sports buff. However, to your happiness , technology has found a way out for you too. It has simply digitised the outdated static medium of television to make it more user-friendly and contemporary . TVs coming with PCs, mobiles and with vehicles simply justifies the trend. "Today's generation wants live action all the time. They do not want to miss out on the excitement of a live cricket tournament; they want to be abreast with stocks and shares all the time. Be it in a yacht, bus, car or on a flight, they don't want to miss out on entertainment," confirms Salil Kapoor, COO, DishTV, India. However, if you have already missed the boat and do not have a live TV connection, how do you keep yourself updated and connected Here's another optionmobile broadband service or better put pocket internet service. Internet, itself is an ocean of information. And when the ocean gets into your pocket, the world seems to be at your feet. This is what is happening these days with the availability of mobile broadband service. "Today's consumer is what we classify as a 'digital native' , who has grown up with the internet and uses mail, considers social networking as an extension of his life. For this consumer, both speed and mobility are important . They want information on the move," states Lloyd Mathias, CMO Tata Teleservices.
UP THE 'MEMORY' LANE
Today's gizmo geeks want more out of everythinga lot more ease of use, more value for money , more connect to their businesses and certainly a lot more entertainment! In a constantly changing world, the ability to 'do more' especially while on the move is first on everyone's wish list. This need of the consumers for 'more' has made the digital devices, 'memory' hungry! The multifunctional devices are rightly supported by these smart memory cards. These cards don't mind being tossed around and moved between phone and PC (with the use of a card reader) whenever you need to transfer files. With a thumb-size card reader, the card becomes a pen drive that can be plugged in anywhere ! "With the deluge of convergence digital devices ranging from laptops, mobile phones, to MP3 players and digital cameras, the differentiating factor is the memory capacity. Storing up to 64GB of information , music, movies, games, photos and data, memory cards let you carry the world in your pocket !" says Manisha Sood, Country Manager India and SAARC, SanDisk.
AT YOUR 'SERVICE'
Just about a few years ago, banking and billing was restricted to the confines of a building, and paying utility bills or buying movie tickets would mean standing in a queue for hours. Today, all this is pass ! A significant segment of the population has become comfortable with the idea of online/mobile transactions. All this tells that technology is simply seeping into all aspects of life, making it all the more easy. "People are always racing against time. In such a scenario, paying bills through mobile phone help people transact faster," adds Anand Shrivastav, CMD, Beam-Suvidha .
On a concluding note, all we can say is technology rules the roost, and us too! And, we sure are loving it!
Tribe Technosexual
The new breed of technosexuals are technically fashionable! Their accessories are nothing, but some really kewl gadgets
CAMERAS:
Wild n wacky, technosexuals love to capture some bindaas moments. Hightech cameras not only help them do that, but also bring out creative best in them
LAPTOPS:
Managers on-the-go , laptops make for ultimate partners for technosexuals. The more glamourous they are, the more is the excitement to work with them!
MOBILES:
Slim or sleek, chic or classy, bright or brilliantthe keyword here has to be head turner . Yes, thats the kind of mobile this new breed loves to flaunt all the time, all around!
Take a bow Technosexuals
Though worth a whopping amount to the world, the new breed of technosexuals is oblivious of its 'own' worth!
Pooja Madhok
Cameras , i-Phones , MP-3 /4/5s, palmtops, laptops, i-Pod , hearwears, GPS navigators , pen drives, external hard disks, and what not This and a lot more is what you can see right around you-in your bag, in your car, on your table, on the go-with you-all the time! And, all this put together cost a bomb, and a 'digital' bomb at that! Doesn't that make you expensive too Going by the stuff that this 'techy' breed is surrounded with all the time, it will be no exaggeration to say that theytoday's men (don't miss the women please), have become the living treasures!
Whether this digital greed is good or bad is a separate matter. What's exciting is that this insatiable lust for gizmos is making them 'pricey' ! And, that's what matters! After all, with this 'priced' entity of theirs, they will not be worried to answer the question 'what's your worth' For whether they realise it or not, they (loaded with their gizmos ) cost nothing less than Rs 5-7 lakh at any given point in time!
Take this: Rs 25,000 for i-Phone , Rs 10,000 for a camera, 15,000 for Nintendo, Rs 40,000 for a palmtop , Rs 10,000 for i-Pod , and an additional Rs 10,000 for your hard disk and pen drives Well, sum it up and it's more than a lakh! And, that's what this breed carries , and is worth all the time! Back home, they are even more valuable with a lot more available at home too!
Weighing a man's worth by the kind of house or car or watches he possesses, and a woman's worth by the amount of gold, silver and diamonds she flaunts, is pass ! Today, it is the gizmos that decide their worth! Other than giving the pecuniary value, gizmos also have an added bonanza. They make the gizmo freaks look kewl, updated, hi-tech and completely in sync with the latest technology . The glamour quotient attached to these gizmos infectiously seeps into men and women, and eventually turns them into gizmo gods (GGs). The spontaneous kicks that these gizmos give, keep GGs always on the 'gimme more' mode! And, why not After all, these teeny-weeny friends only make life more worthy with all the glamour, pleasure , utility, and monetary gains! So, if you wanna make yourself 'worthy' , all you need to do is join the gang of technosexuals!
KNOW THE REAL WORTH OF THIS BREED
Rs 25,000
for two mobiles
Rs 10,000
for a digital camera
Rs 15,000
for a tech watch
Rs 40,000
for a lap/palmtop
Rs 10,000
for MP3/4/5 player
Rs 10,000
for your hard disk and pen drives
Though worth a whopping amount to the world, the new breed of technosexuals is oblivious of its 'own' worth!
Pooja Madhok
Cameras , i-Phones , MP-3 /4/5s, palmtops, laptops, i-Pod , hearwears, GPS navigators , pen drives, external hard disks, and what not This and a lot more is what you can see right around you-in your bag, in your car, on your table, on the go-with you-all the time! And, all this put together cost a bomb, and a 'digital' bomb at that! Doesn't that make you expensive too Going by the stuff that this 'techy' breed is surrounded with all the time, it will be no exaggeration to say that theytoday's men (don't miss the women please), have become the living treasures!
Whether this digital greed is good or bad is a separate matter. What's exciting is that this insatiable lust for gizmos is making them 'pricey' ! And, that's what matters! After all, with this 'priced' entity of theirs, they will not be worried to answer the question 'what's your worth' For whether they realise it or not, they (loaded with their gizmos ) cost nothing less than Rs 5-7 lakh at any given point in time!
Take this: Rs 25,000 for i-Phone , Rs 10,000 for a camera, 15,000 for Nintendo, Rs 40,000 for a palmtop , Rs 10,000 for i-Pod , and an additional Rs 10,000 for your hard disk and pen drives Well, sum it up and it's more than a lakh! And, that's what this breed carries , and is worth all the time! Back home, they are even more valuable with a lot more available at home too!
Weighing a man's worth by the kind of house or car or watches he possesses, and a woman's worth by the amount of gold, silver and diamonds she flaunts, is pass ! Today, it is the gizmos that decide their worth! Other than giving the pecuniary value, gizmos also have an added bonanza. They make the gizmo freaks look kewl, updated, hi-tech and completely in sync with the latest technology . The glamour quotient attached to these gizmos infectiously seeps into men and women, and eventually turns them into gizmo gods (GGs). The spontaneous kicks that these gizmos give, keep GGs always on the 'gimme more' mode! And, why not After all, these teeny-weeny friends only make life more worthy with all the glamour, pleasure , utility, and monetary gains! So, if you wanna make yourself 'worthy' , all you need to do is join the gang of technosexuals!
KNOW THE REAL WORTH OF THIS BREED
Rs 25,000
for two mobiles
Rs 10,000
for a digital camera
Rs 15,000
for a tech watch
Rs 40,000
for a lap/palmtop
Rs 10,000
for MP3/4/5 player
Rs 10,000
for your hard disk and pen drives
No comments:
Post a Comment